The name “Goat damn” is a sarcastic imitation of the original well known English phrase “God damn”. As you can see, the logo consists of three iconic figures. The hand of God from Michael Angelo’s famous painting “The creation of Adam”, the hand of Jesus Christ from a Christian Orthodox iconography, representing the symbol of God, Son and Holy Spirit, and the goat. This is to support the play on words, “goat damn”, with a humorous religious touch.

Goat damn” is a street wear brand founded in Athens by Alexander Kappas. Raw, brutal and radical content is what distinguishes it. It’s something you can find comforting and discomforting at the same time, a statement for anyone open minded enough to accept it.