Mediterranean aesthetics and the notorious uncool graphics on the Pressure Clothes logo tees make Pressure Clothes the official streetwear of the Mediterranean. ” Promoting since 2012 ” Pressure Clothes started as a cult phenomenon, seen in the streets of Paris. The first tee had the pressure logo written in Arabic. This was designed at the time of the terror attacks happening in Paris.

At this period, this was considered a strong political statement, as ‘arabophobia’ was a norm. This risk was adopted by the youth, to be turned later to a trend, as models and it-girls started wearing the tees. This is probably the best unofficial campaign that a brand could initiate; strongly political due to its Mediterranean roots, yet defining the new way.

Pressure Clothes has its headquarters in “the countries of the Mediterranean sea”, and is initiating counter-culture trends. From the Arabic lettering in clothing and the Mediterranean style that it is now on trend, Pressure Clothes pays a salute to the financial crisis -associated with the Mediterranean countries- using cult as its response.